NIKE – Club der Töchter

Run girls, run!

To turn running into an attractive sport for young women, we founded a community which members met offline for running and online on Facebook. The "Club der Töchter" ID to the club was a running shirt with a special twist: The girls couldn't buy it, they had to run for it.

The clubhouse was set up on Facebook where everything is coordinated by especially recruited ambassadors. Apps on Facebook allow the girls to invite each other to runs, partys, special events and shopping offers. 

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